Pactster is an online platform that allows users to workout with their friends at a time and place convenient to them. The product is designed for people who for whatever reason may not be able to go the gym but still want to stay fit and motivated. It was very important, therefore, to keep this user profile in mind when developing the brand identity and messaging.
I created a brand identity around the concept of a handshake, the sealing of a pact, and applied it to the website and web app. I designed a clean and comprehensive interface with a strong focus on user journey and usability to deliver the best user experience possible.